Articles Tagged ‘Sonia Carreno’

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Blog: From the sidelines of the IAB Ad Ops summit

IAB Canada president Sonia Carreno boils down the top takeaways from the annual meet: ad blocking, pre-header bidding and the need for better compliance tools.

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The IAB leans in on ad blocking

The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.

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Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

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Will ad-blocking on Apple curb display ad dependence?

Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.

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SlimCut Media moves towards completed views

IAB Canada president Sonia Carreno weighs-in on the value of cost-per-completed-views, as the media co introduces it to its private marketplace clients.

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Knee-deep in viewability measurement

IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.

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You just missed the year of mobile: IAB Canada

Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.

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New president announced at IAB Canada

Sonia Carreno has been tapped to lead the association.

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ZenithOptimedia hires new VP for Performics Canada

Sonia Carreno joins the search and performance marketing arm of the agency from her most recent position at BBDO Proximity Worldwide.