Articles Tagged ‘Sport Chek’

sportChekTSN

TSN and Sport Chek get physical

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”

chek

Sport Chek and Target on what makes a good Instagram ad

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.

Mynorth

Sport Chek signs with the Raptors

The brand has inked a 10-year deal with the team that aims to tap into local basketball communities with crowd-sourced creative and documentaries.

DuncanFulton

Sport Chek joins Scene to create buzz-worthy deals

Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.

Whatittakes

The Verdict: #Whatittakes

Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.

matthew logue s e sponsorship group

One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

Copied from Playback - Olympic Rings

CBC goes cross-platform for Sochi sponsorships

Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.

SportChekOlympics

Sport Chek signs with Stamkos, launches Olympic campaign

The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.

Rob_Daintree_WEB SIZED

Sport Chek gears up for Sochi

Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.

Copied from Playback - Olympic Rings

CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

CTC MLSE

Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

BioSteelCamp

Spotted! Sport Chek heads to camp

MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.

FredrickLecoq

Sport Chek teams up with Quiksilver and Roxy

FGL Sports’ Frederick Lecoq talks about the deal, which will see Sport Chek carry the brands’ apparel in stores and bring skateboarder Tony Hawk to Canada.

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Canadian Tire inks long-term deal with Ottawa Senators

Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.

olympic announcement

Adidas Canada joins the Olympic team

The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.