Articles Tagged ‘Spotify’

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Spotify goes deeper into insights with Nielsen

Global head of advertising Brian Benedik said Canada is a crucial market to keep the ad product fresh.

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What’s driving Canada’s increased music streaming?

Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.

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Canadians get their newspaper fix online (study)

Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.

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Spotify opens self-serve ad beta in Canada

The audio streamer has seen more than 1,000 U.S. advertisers use the service in six months.

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CRTC seeks input from digital giants

The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.

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Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.

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ICYMI: Spotify uses Canadian data for new campaign

Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.

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ICYMI: The Globe’s push for transparency

Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.

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Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

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Streaming music services growing in popularity: study

Plus, despite the global reach of online radio, listeners still prefer local content.

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Understanding your brand’s audience through music

Spotify research outlines the best ways to advertise to millennials, fitness enthusiasts, and partiers, based on their habits

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Streaming is on the rise, but radio remains king: study

Nielsen Canada’s new Music 360 report found that radio rules in terms of time spent and overall penetration – but streaming services are on the rise, especially with millennials.

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Canadians consume more digital (and block more ads) than most: study

GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.