Articles Tagged ‘Spotify’

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Spotify launches new ad targeting options

New capabilities will track topics of interest and times of day Spotify Free users are engaging most.

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Spotify’s ad business grows in Q2

Programmatic is driving growth, while the company reports bigger demand for podcast solutions.

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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Spotify adds targeting for podcast advertising

New podcast listener targeting will reach free users, opening space previously unavailable to marketers.

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Spotify’s premium business grows in Q1, but what about ads?

Between Q4 and now, revenue from ad-supported users has gone down by 28%.

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Spotify hits profitable status

Ad-supported revenue is growing at a faster rate than subscriptions.

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Spotify gets more granular with targeting

Spotify Ad Studio can now target listeners based on behavioural activity.

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Spotify’s ad business grows in Q3

Growth for the company’s self-serve product could help increase margins for the streamer.

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Spotify goes deeper into insights with Nielsen

Global head of advertising Brian Benedik said Canada is a crucial market to keep the ad product fresh.

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What’s driving Canada’s increased music streaming?

Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.

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Canadians get their newspaper fix online (study)

Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.

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Spotify opens self-serve ad beta in Canada

The audio streamer has seen more than 1,000 U.S. advertisers use the service in six months.

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CRTC seeks input from digital giants

The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.

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Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.

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ICYMI: Spotify uses Canadian data for new campaign

Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.