Articles Tagged ‘Spotify’

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ICYMI: The Globe’s push for transparency

Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.

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Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

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Streaming music services growing in popularity: study

Plus, despite the global reach of online radio, listeners still prefer local content.

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Understanding your brand’s audience through music

Spotify research outlines the best ways to advertise to millennials, fitness enthusiasts, and partiers, based on their habits

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Streaming is on the rise, but radio remains king: study

Nielsen Canada’s new Music 360 report found that radio rules in terms of time spent and overall penetration – but streaming services are on the rise, especially with millennials.

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Canadians consume more digital (and block more ads) than most: study

GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review

In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).

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Spotify shows off its stats

The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.

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How Canadians listen to their favourite tunes: report

The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.

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Schick goes content-heavy with new campaign

The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.

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Where Spotify sits in the audio ecosystem

Country president Jon Hales on the audio co’s first-ever survey of Canadian listeners.

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Next Issue rebrands as Texture

Next Issue Media has changed its product’s name and installed a team of editorial curators to help readers navigate its vast library of magazine writing.

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Beam me up, Spotify

The Kentucky bourbon brand has teamed up with Spotify to reach music-lovers through an emerging talent competition.