Articles Tagged ‘Stanley Cup Playoffs’

shutterstock_178578869

Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

hockeyShutterstock

TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

reese cup

Hershey Canada aligns with the Cup

To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.

hockey

Stanley Cup Playoffs end with top ratings: BBM

CBC’s hockey coverage netted 3.4 million viewers, while CTV Evening News was the top weekly show for June 24 to 30.

Copied from Playback - Hockey-300x200

Stanley Cup finals score with viewers: BBM

CBC’s hockey coverage netted 2.7 million viewers, while The Voice was the top daily show for the week of June 17 to 23.

Hockey

Stanley Cup Finals win top ratings: BBM

CBC’s hockey coverage netted 2.57 million viewers, while The Big Bang Theory was the top daily show for the week of June 10 to 16.

Copied from Playback - 12-16-11hockey

NHL Playoffs remain on top: BBM

CBC’s hockey coverage netted 2.24 million viewers for the week of June 3 to 9, while The Big Bang Theory was the top daily show.

Copied from Playback - Hockey-300x200

NHL Playoffs score big with viewers: BBM

CBC’s hockey coverage netted 2.04 million viewers, while TSN’s was the top weekly program for May 27 to June 2.

Copied from Playback - Hockey-300x200

Hockey Night in Canada shatters playoff records: BBM

Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.

OntarioNursesAssociation

Ontario Nurses Association highlights healthcare MVPs

The union has rolled out a radio campaign, created and planned by Doug & Serge, that compares nurses to pro athletes.