Articles Tagged ‘Star Touch’

Toronto Star

The Star’s universal app touches down

VP of advertising Carolyn Sadler on the ad units and potential of the app, which replaced the now defunct Star Touch.

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Star Touch to shutter next month

After missing reader and advertiser goals, Torstar will shutter its tablet app at the end of July.

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New Torstar CEO says ‘everything is on the table’

John Boynton knows he has a lot to consider, but isn’t balking at the challenge of reconstructing the company.

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Torstar posts improvements in Q4

Revenues from print advertising and subscribers continue to slide, but the media co ended 2016 with a net income rather than a loss.

Copied from strategy - escalator

One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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Toronto Star lays off 52 staff

Most of the layoffs affect the company’s Star Touch team.

Transat

Transat gives viewers a taste of the old world

The travel co is targeting a wider audience with its latest digital series.

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John Cruickshank stepping down at Toronto Star

The paper’s publisher tells MiC about his decision to leave, paving the way for a new generation of leadership.

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VerticalScope boosts Torstar digital, but print slide continues

Executives detail new Star Touch numbers on the fourth-quarter call, which also discussed drops in print ad and flyer revenues and digital gains.

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Star Touch hits 200K

The app is averaging 45,000 user sessions on weekdays, according to an update from publisher John Cruickshank.

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Weak print landscape means more cuts at Star

The Toronto Star has let go of 28 people in the newsroom and circulation departments as it announces the introduction of a voluntary separation program.

ronaHoliday

Rona’s tablet-heavy holiday

How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.

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Star Touch announces download milestone

Publisher John Cruickshank announces the app is well on the way to reaching its 2016 goals.

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The Star’s new app touches down

John Cruickshank and Carolyn Sadler on the launch of the Star Media Group’s big bet to reach younger readers.