Articles Tagged ‘Starcom MediaVest Group’

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Skinny basic: a primer

What the major cable companies are offering, and how it’s being marketed online.

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Publicis Groupe to reinvent in 2016

Chairman and CEO Maurice Levy has announced a new model that aims to break down silos and focus on client needs.

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NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

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Is La Presse+ model the way forward for news?

Industry insiders weigh in on the impact of the Quebec publisher’s decision to shut down its weekday print editions.

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BCP’s media arm rebranded

The Quebec-based agency’s media operations have been integrated into Starcom MediaVest Group Canada.

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Reactions roll out to Let’s Talk phase two

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.

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Yellow Pages Group up for review

Having recently shifted its strategy to focus on small, local business, the company is also undertaking a review of its media partners in Canada.

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Tracking the TTC’s Wi-Fi network

A whistle stop look at the results so far and new opportunities for the ad-supported system.

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Was consolidation inevitable? Reaction to Postmedia deal

Bruce Neve and Lauren Richards weigh-in on yesterday’s announcement and how it will impact the Canadian media industry.

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Pick your Platform: Steve Meraska on Spotify’s noteworthiness

Starcom MediaVest Group’s SVP of innovation, insight and disruption uses a custom playlist to present his take on the streaming service.

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Publicis announces executive shuffle

The company has appointed a new team to lead digital growth, as it announces a series of executive changes and extends chairman and the term of CEO Maurice Levy to 2017.

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Reaction to launch of industry’s “worst kept secret”

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.

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CBC Music, Aux and TD start online band search

The three partners have launched Rock your Campus, a new contest that embraces YouTube’s importance in the music industry.