Articles Tagged ‘Starcom MediaVest Group’



What media execs want to see from the CBC

DigitalTelevision

With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.



Canada takes four at Internationalist Awards

Awards

Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.



Canada shortlisted for four Internationalist Awards

Awards

PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.



Starcom MediaVest Group launches Content@Scale

DigitalMobile

Jeff Thibodeau, SVP of digital media in Canada talks about the new real-time content platform that will connect publishers with clients.



Kraft and Keith’s MasterChef Canada activations

DigitalSponsorshipTelevision

The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.



Spotted! Scope dispensers freshen up restrooms

Out Of Home

Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.



New partnership brings Wi-Fi to TTC stations

Mobile

Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.



Blue Ant shares branded content success story

DigitalMobileTelevision

At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.



Microsoft narrows its focus

Digital

Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.