Articles Tagged ‘Starcom MediaVest Group’

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Publicis Groupe to reinvent in 2016

Chairman and CEO Maurice Levy has announced a new model that aims to break down silos and focus on client needs.

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NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

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Is La Presse+ model the way forward for news?

Industry insiders weigh in on the impact of the Quebec publisher’s decision to shut down its weekday print editions.

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BCP’s media arm rebranded

The Quebec-based agency’s media operations have been integrated into Starcom MediaVest Group Canada.

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Reactions roll out to Let’s Talk phase two

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.

YellowPages

Yellow Pages Group up for review

Having recently shifted its strategy to focus on small, local business, the company is also undertaking a review of its media partners in Canada.

Koodo

Tracking the TTC’s Wi-Fi network

A whistle stop look at the results so far and new opportunities for the ad-supported system.

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Was consolidation inevitable? Reaction to Postmedia deal

Bruce Neve and Lauren Richards weigh-in on yesterday’s announcement and how it will impact the Canadian media industry.