Articles Tagged ‘Starcom’

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

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Kraft gets bold with Vice

A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.

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Spotted! Pringles slides in a new flavour

Kellogg Canada used a ketchup-covered slippery slide to celebrate its new ketchup flavour and set a very sloppy world record.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

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Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

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The industry issue Alastair Taylor wants to tackle as CEO of Starcom

In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.

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What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

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MAOY Bronze: Starcom’s year of disruption

The agency focused on data and embraced digital to win new clients.

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Spotted! Vega gets commuters moving

The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.

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Kellogg takes Frosted Flakes from breakfast to game time

The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.

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Bruce Neve named True Media president

The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.