Articles Tagged ‘Starcom’

strategyJuly17-170

Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

Copied from strategy - strategyJuly17-183

The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

Stitched

Marshalls signs on as Stitched sponsor

The retailer will be prominent in most episodes, promoting its accessory products throughout the fashion-themed series.

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Publicis Groupe brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

M2T

People Moves: Chameleon Digital, Groupe V and more

A round-up of industry moves from new acquisitions roles to a collective of interns.

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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Starcom, LinkedIn and more join forces for internship program

Four interns will float between Starcom, Tapped Mobile, LinkedIn and Zag Bank to learn all the components of an RFP.

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

Wavemaker

People Moves: Wavemaker, Starcom and more

Plus, new hires on the media side at Global News Radio.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

Mogo - A BAD MOMS CHRISTMAS

Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

sports

Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

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Kraft gets bold with Vice

A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

Classico

Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.