Articles Tagged ‘Starcom’

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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People Moves: Wavemaker, Starcom and more

Plus, new hires on the media side at Global News Radio.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

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Kraft gets bold with Vice

A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.

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Spotted! Pringles slides in a new flavour

Kellogg Canada used a ketchup-covered slippery slide to celebrate its new ketchup flavour and set a very sloppy world record.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

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Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

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The industry issue Alastair Taylor wants to tackle as CEO of Starcom

In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.

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What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

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MAOY Bronze: Starcom’s year of disruption

The agency focused on data and embraced digital to win new clients.

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Spotted! Vega gets commuters moving

The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.