Articles Tagged ‘Starcom’

magazineNewspaperShutterstock

What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

Copied from strategy - SMG group photo

MAOY Bronze: Starcom’s year of disruption

The agency focused on data and embraced digital to win new clients.

vegaUnionStation

Spotted! Vega gets commuters moving

The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.

Screen Shot 2016-09-26 at 12.10.49 PM

Kellogg takes Frosted Flakes from breakfast to game time

The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.

bruceNeve

Bruce Neve named True Media president

The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

Copied from strategy - CAP00885001_01_EN_GS7_GRIT_SportsNet_7.875x10.75_160302.indd

Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

handshakeShutterstock

Publicis Media consolidates

The company has reorganized its six agencies into four global brands.

Copied from strategy - SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

Mo Peterson Screen Shot Kraft

Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

KateMateer

New VPs added at UM

The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.

globalmoney

Starcom tops global billing list

Check out the top 10 global networks according to the latest RECMA numbers.

UHD TV Creative

Samsung aims to beat the holiday rush

Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.

Mexico Tourism

Mexico Tourism Board shows off its cities

The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.