Articles Tagged ‘Super Bowl’


The Super Bowl takes the week: Numeris

Pre- and post-game coverage generally out-performed the big game regionally.


Bell Media’s Super Bowl audience still smaller, but stable

Overnights show only a slight AMA drop across CTV, CTV2 and TSN2 from last year, but audiences are still far lower than the simsub heyday.


Supreme Court shuts down Bell simsub appeal

With the big game now one week away, it is now highly unlikely that Bell Media will be able to substitute Canadian ads during the breaks.


Bell offers up new solution, asks CRTC to reverse simsub ban

Accompanying the application was a Bell Media-commissioned report arguing the decision has already cost the Canadian economy an estimated $158 million.


Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.


ACA and ACTRA granted intervenor status on simsub

The Association of Canadian Advertisers, which worries that the simsub ban will hurt advertisers and broadcasters alike, can now make their case to the Federal Court of Appeal.

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Super Bowl wins the week: Numeris

The game was the most-watched single-night show for the week of Jan. 30 to Feb.5, 2017, but lost considerable ground over last year’s numbers.


Super Bowl ad recall up, but U.S. feed fared better: report

Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.

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Super Bowl ratings down 39% for Bell Media

The media co attributed the decline to the CRTC’s previous simsub ruling, and vows to continue to fight the decision.


Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds


Bell Media gives Super Bowl triple-simulcast amidst lower ad sales

The media co is driving viewers to tune into the Canadian feed with a “watch to win” contest, and has introduced a website to house the U.S. ads.


Industry orgs call for game time simsub reversal

With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.


Bell granted new simsub appeal

Next steps in the Super Bowl battle, as the company files a complaint with the CRTC.


This is your brain on Super Bowl ads

Bell Media and Brainsights partnered to measure the top ads and moments from Super Bowl 50.


NFL Super Bowl wins the week: Numeris

The annual sporting event won the most single-night viewers for the week of Feb 1 to 7.