Articles Tagged ‘Susan Irving’

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

gustoTV

ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.

PepsiCo Microsoft

PepsiCo and Microsoft up their game

The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.

LaysCanada

Lay’s unveils its ‘Flavour’ finalists

The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.

Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.

McD 'One at a Time' FoodStylist Analysis

Big brands tease Super Bowl spots

Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.