Articles Tagged ‘Tag’

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What’s the state of the digital nation?

Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.

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IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

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WFA releases ad-fraud guidelines

The industry body’s report recommends a collective approach, proposing the retraction of agency fees and commissions where non-human traffic is involved.

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Partnerships the way forward for industry: panel

Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.