Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.
The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.