Articles Tagged ‘Target’

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Target exits Canada, takes media spend with it

Media buyers weigh in on the impact of the retailer ceasing Canadian operations.

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Livia Zufferli joining Rogers

Target’s VP of marketing is headed to the telco later this month as an SVP.

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Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

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Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.

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Chatelaine partners with PetSmart

The Rogers Media title aims to connect with its pet-loving readership through a special 20-page sponsored edition created with the company.

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Spotted! Target springs into patio season

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.

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Target kicks off a holiday push

The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.

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Spotted! Target struts its stuff at World MasterCard Fashion Week

The retailer used the sponsorship opportunity to debut some of its holiday-themed gear, as well as promote its in-house fashion and home lines.

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Target heads to school

The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.

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2012 year in review: Lauren Richards

The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.