Articles Tagged ‘targeting’

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Tracking, targeting and programmatic: The great online ad debate

The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?