Articles Tagged ‘Taxi’

KEAdvil

Advil sweats it out with influencers

An MEC-brokered partnership with Vice Media puts personal pain and perseverance in the spotlight.

canadianTirePaint

Spotted! Canadian Tire takes to the skies to reintroduce paint line

After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.

Copied from strategy - Oikos

Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

carmilaPromo

Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

Copied from Playback - shutterstock_handshake_TV

ICYMI: Ad agency moves, Ipsos adds CMO

In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.

kraft-pb

MiC’s Nice List: Best of 2014

From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.

Taxiadweek

Ad Week: Making the case for a new model of planning

Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.

CdnTireicetruck-300x169

Canada up for six Media Lions in Cannes

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.

ATOMiC2011-300x169

Deadline extended for AToMiC Awards entries

Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.

CdnTireicetruck

Canadian Tire makes an ice truck

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.

Penny

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.

festive fakery

Boston Pizza calls out festive fakers

The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.