Articles Tagged ‘Taxi’
Kraft Dinner makes guilt feel good
Out Of HomePrintTelevisionThe Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
Boston Pizza releases the Pizzaburger
screening-roomTelevisionPromotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
Cossette Media announces top brass changes
People MovesMike Rumble takes over from Terry Horton as managing director in Toronto.
The Vancouver Aquarium shares shark facts
Out Of HomeRadioTelevisionThe aquarium is promoting its winter exhibit with little known facts about sharks and rays.
Capital One hits the button
DigitalOut Of HomeSocialSponsorshipTelevisionThe credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
Covenant House changes its tone
RadioThe charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Viagra drops its prices
DigitalPrintPfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
Spotted! CEOs spend a night on the street
Out Of Homescreening-roomMiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
Canadian Tire expands its holiday focus
PrintRadioscreening-roomTelevisionThe company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Alt Hotels proves less is more
DigitalOut Of HomePrintThe Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
