Articles Tagged ‘television’

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Are advertisers ‘falling’ back in love with TV?

All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

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Summer TV check-in: What’s got buyers talking?

Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.

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Cable subscriptions drop, but less drastically than previous years: study

While cable saw the largest drop in subscriptions across all pay TV, IPTV saw a 13.8% lift in customers.

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Private conventional ad revenue down, CBC’s up: CRTC report

The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.

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Online video ad spend predicted to grow 58% in three years: report

Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

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Canadians consume more digital (and block more ads) than most: study

GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.

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Cable in decline, but still the number-one TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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Rogers squeezes in a new TV ad unit

The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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Cord-cutting hit a record high in 2016: report

But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.

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Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.