Articles Tagged ‘television’

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Cable in decline, but still the number-one TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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Rogers squeezes in a new TV ad unit

The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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Cord-cutting hit a record high in 2016: report

But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.

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Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed โ€” and how they’ve stayed the same โ€” in the world of broadcast sports.

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North American Indigenous Games finds broadcast partner in CBC

The agreement will feature at least 100 hours of coverage including radio docs and digital content.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

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CRTC establishes pick-and-pay best practices

Licences will be renewed for one-year terms, as opposed to seven years, as TV service providers roll out new packages.

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Mobile to dominate consumption and ad spend by 2018: study

The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile โ€” and ad spend is gradually becoming more proportionate.

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Fall face-off: What audiences (and buyers) are watching

Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?

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HGTV ushers in record brand partners

The four returning and five new partners also include more digital activations than the network has previously done.

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The Big Bang Theory wins the week: Numeris

The laugher took the most single-night viewers for the week of April 27 to May 3.