Articles Tagged ‘The Bachelor Canada’

Two Oceans

How Two Oceans’ sponsorship switch-up paid off

With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.

rose

The Bachelor Canada announces first sponsors

Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.

Copied from Playback - shutterstock_340863155

W commissions The Bachelor Canada

After two seasons on Roger’s owned City, the reality series ran is headed to the Corus-owned specialty.

Copied from strategy - GOTH__CTV

What’s working, what’s gone, what’s next: mid-season TV

How are networks faring, and what do they have in store for mid-season?

image

City’s digital proposal for The Bachelor Canada

The reality dating show has added new sponsors like Michael Hill Jeweller, which had Bachelor Tim Warmels “proposing” at Burlington Mall.

Copied from Playback - package deal

Rogers Media unveils 2014-15 schedule

The broadcaster rolled out new US dramas, comedies and reality series to advertisers, as well as Canadian content such as Package Deal (pictured).

Copied from Playback - Copied from Media in Canada - AmazingRaceCanada

CTV, City plan second seasons of Canadian reality TV

The networks hope to replicate the successes of The Amazing Race Canada and The Bachelor Canada, and are looking for brand partnerships.

Baggage

Corus reveals fall slates for CosmoTV and OWN

New series for Cosmo include the dating game show Baggage (pictured), while the true-crime documentary series Addicted to the Life joins OWN’s lineup.

The Next Step

Astral TVPlus heats up its summer sked

The media co is offering advertisers traditional 30-second spots and custom executions, as well as sponsorship opportunities around Karv l’anti-gala!

BachelorCanadafinale

Rogers greenlights The Bachelor Canada for season two

After becoming a solid ratings-earner for Citytv during its first season, more roses will be handed out in 2014.

BachelorCanadaBrad

The Bachelor Canada adds an app

The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.

The Bachelor

Citytv triggers a social promotion for The Bachelor Canada

The Rogers Media-owned channel is doing its part to reach viewers already chatting about the series with the launch of a social media app.

Photo by Darren Goldstein/DSG Photo.

The Bachelor Canada gets a set of sponsors

The Citytv reality show will see integrations from Colgate-Palmolive, Coty, Energizer and Kraft this fall.

KeithPelley

Citytv gunning for number two nationally: Pelley

The media co will be simulcasting New Girl and The Middle across all platforms as part of one CPM buy this fall.

Citytv

Citytv laughing all the way to the Upfronts

Rogers Media is betting on comedy for fall 2012 as it returned from the Los Angeles screenings with nine new sitcoms and only four new U.S. network dramas.