Articles Tagged ‘The Exchange Lab’

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Exchange Lab hires former AOL VP

Penny Harris has moved from her role at the Verizon-owned company to the programmatic arm of GroupM.

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The Exchange Lab builds opportunity for its clients

By continuously incorporating capabilities into its meta-DSP, Proteus, the programmatic company can offer its clients future proof solutions that adapt to their changing business needs.

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2015 in review: Major moves that reshaped the media business

Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.

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GroupM acquires The Exchange Lab

Co-founder James Aitken is leaving the company as it merges into WPP.

Thierry Bazay

Google Canada hires new head of agency partnerships

Thierry Bazay is the new face of Google Canada on the agency side of the business.

JamesAitken

The Exchange Lab adds extra automation

James Aitken, CEO of the programmatic marketplace, on how relaunching its proprietary trading platform, Proteus, will save time and provide better real-time optimization.

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Exchange Lab restructures North American team

The company has promoted six people working out of its Toronto office to facilitate further growth globally.

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Where creative and technology merge: Cannes blog

Exchange Lab marketing director Nikki Hawke on top trends from the festival.

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Big developments at The Exchange Lab

The programmatic media marketplace has partnered with MediaMath and named Chris Dobson as executive chairman.

NikkiHawke

The Exchange Lab expands

The company has announced a new office in Chicago as well as Nikki Hawke (pictured) joining the team as its marketing director.

ChrisDobson

Exchange Lab hires former BBC exec as chairman

Chris Dobson is joining the programmatic company as chairman of the company’s board of directors.

Neil Houston

Exchange Lab adds to executive team

The RTB company has appointed Neil Houston as operations director in Canada, and is also opening two US offices in San Francisco and New York.

ipad

IAB Canada launches RTB committee and event

Committee chair James Aitken tells MiC why the organization needed to dive deeper into the RTB space in Canada.

Computer

Ad exchanges: the industry weighs in

Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.

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The Exchange Lab enters Canada

The media co that bids on digital ad inventory for its clients has opened up an office in Toronto.