Articles Tagged ‘The Globe and Mail’
Digital growth slow for newspapers and magazines: study
For many newspapers, modest digital gains can’t offset losses in print readers.
ICYMI: Meet the new Globe and Mail
Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.
ICYMI: The Globe’s push for transparency
Plus, Sobeys complements a national TV buy with a holiday playlist on Spotify.
Who’s listening to podcasts in Canada?
Most fans are still new to the medium, but it’s popular among affluent and educated males.
Print declines shrink newspapers’ footprints: study
For many newspapers, digital gains can’t offset losses in print readers.
The Globe debuts new ad unit with Lexus campaign
The luxury automaker is adding three new lines of cars – and the new multi-platform ad unit – to a second year of promotions with the Globe.
Digital gains can’t make up for print drops: Vividata
The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.
The Globe and Mail, Reader’s Digest hold strong at the top for Vividata
The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
Stop making rubbish ads and know your numbers: BCON Expo takeaways
From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
Globe and Mail looks to cut costs
The company is offering a round of voluntary severance packages to employees as print revenues continue to decline.
Canadian Young Lions finalists revealed
The gold winners will be announced at the CMDC Conference on April 26.
Data dive: Canada’s digital-print divides
Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.
Canadian wins at the Pearl Awards
Globe Edge, Rogers Media and Spafax win honours for their work at the New York-based content marketing event.
