A narrower, more magazine-like format of the Torstar-owned weekly will hit news boxes and retail April 10.
A new deal with Gateway Newstands will see 20,000 copies of the alt weekly circulated in subway stations in Toronto starting in January.
Publisher and editor Laas Turnbull talks about the weekly’s plans to add three new events to its slate in 2014, including a spring edition of its Cocktail Week.
The craft brewer is kicking off its Legendary Oddity beer with a print and digital campaign.
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
The Star Media Group president tells MiC about the launch and continuing plans to reach twenty-something readers.