The craft brewer is kicking off its Legendary Oddity beer with a print and digital campaign.
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
The Star Media Group president tells MiC about the launch and continuing plans to reach twenty-something readers.