Articles Tagged ‘The Hive’

JackDaniels-NBA

Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

JackDaniels

Spotted! Jack Daniel’s builds a barrel tree

The Brown Forman brand is celebrating the holidays with a giant structure outside the offices of its AOR, The Hive, in Toronto.

coca cola kindness

Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

Coronapaintparty

Spotted! Corona throws a colourful party

The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.

Digital Journal

Digital Journal develops a social media offering

The digital media company has launched /newsrooms, a division that helps brands to manage their content on social channels.

Copied from strategy - 939_1979_3090

Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

Dole

Dole Canada takes a simple approach

The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.

OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”

MovetotheBeat

Coca-Cola launches pre-Olympic tour

The company is launching a cross-country “Move to the Beat” bus tour today in Vancouver to promote its involvement in the 2012 Olympic Games.

BFJDC06_Collingwood_#6362F3

Collingwood Canadian Whisky maps it out

The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.

Maynards image

Maynards lets Granny loose

The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.

Corona

Corona celebrates the May long weekend

The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.

CoronaApres

Corona talks about drinking its beer ‘Apres Anything’

The Modelo Molson brand has rolled out a program that aims at getting its consumers to think of Corona as an all-season beverage.

Reebok

Reebok Hockey casts its own players

The sports equipment and apparel brand powers its products in a new slapshot campaign.

NOS_BTS_0487

NOS gives consumers the power

The Coca-Cola energy drink targets young adult males with a choose your own adventure-style movie.