Articles Tagged ‘The Hive’



Spotted! Jack Daniel’s builds a barrel tree

Out Of Home

The Brown Forman brand is celebrating the holidays with a giant structure outside the offices of its AOR, The Hive, in Toronto.



Coca-Cola opens happiness with kindness

DigitalExperientialOut Of HomeSocialTelevision

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.



Spotted! Corona throws a colourful party

ExperientialSocial

The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.



Digital Journal develops a social media offering

DigitalSocial

The digital media company has launched /newsrooms, a division that helps brands to manage their content on social channels.



Maynards and The Hive win big at the PROMO! Awards

Awards

The agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.



Dole Canada takes a simple approach

Out Of HomePrint

The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.



Cadbury warns of an outbreak

DigitalOut Of HomeTelevision

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”



Coca-Cola launches pre-Olympic tour

Experiential

The company is launching a cross-country “Move to the Beat” bus tour today in Vancouver to promote its involvement in the 2012 Olympic Games.



Collingwood Canadian Whisky maps it out

Print

The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.



Maynards lets Granny loose

Out Of Home

The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.