Articles Tagged ‘The New York Times’

justinTrudeauNewYorkTimes

NYT focusing on subscribers, not ads, in Canadian push

The media co’s president of international, Stephen Dunbar-Johnson, on its success in Canada to date.

Copied from strategy - escalator

One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

Facebook Instant Articles

Industry reaction to new Facebook launch

UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.