Articles Tagged ‘The Toronto Star’

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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TorStar’s David Holland announces retirement

The publishing company is taking the opportunity to cut costs at the highest level following the back-to-back departure of two of his top-level execs.

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Circ drops continue to plague paid news outlets

Almost all paid-news pubs saw declines in average circulation while free dailies registered increases across Canada, according to the latest CCAB report.

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Targeting serial commenters

Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.

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What Torstar learned from its paywall

Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.

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AR expansion and a new sales VP for Metro

Mark Finney on his initial plans for the new role, and updates to the media co’s use of AR and 3D in its dailies.

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The Toronto Star adds Layar

Tomorrow’s issue will feature over 30 pages and ads with interactive elements.