Articles Tagged ‘The Walking Dead’



MiC’s Nice List: Best of 2013

blogs

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.



Comic-Con Blog: TV comes alive on the streets of San Diego

blogsInteractiveOut Of Home

Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.



Fall TV: Content evolution – Stealing the spotlight from network TV

Television

With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.



Spotted! The Walking Dead’s gruesome countdown

ExperientialTelevision

A new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.



MiC’s Global Tour: TV show promotion

Out Of HomeTelevision

Katie Atkinson of Aegis Media gives her thoughts on the latest roundup of international executions, which includes promotions of The Walking Dead in Norway and Mad Men in the US.