The Weather Network » Media in Canada

Articles Tagged ‘The Weather Network’

Weather2

Despite data play, video remains key for Pelmorex

A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.

Photo_S.Jennings

Simon Jennings heading to Pelmorex Media

The La Presse sales lead is moving to the new position of CRO at The Weather Network’s owner.

shutterstock_123647032

CBC News and The Weather Network sign content deal

Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.

Jack Astors Patio JPEG

Spotted! Jack Astor’s launches an extreme patio season

The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.

Copied from Playback - Copied from Media in Canada - Copied from Playback - red tv

The Weather Network launches on connected TV

Videos, personalized forecasts and enhanced weather content are available on the new offering from Pelmorex Media.

Snow

The Weather Network adds a storm sponsorship

With winter officially starting next week, the Pelmorex Media company has added Storm Watch sponsorships to its roster, with MTD Products taking the first spot.

Smartphone

The Weather Network partners with Juice Mobile

The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.

PaulaPresley

The Weather Network launches a fashion event

Pelmorex Media’s SVP of sales, Paula Presley, tells MiC about the industry event, which aims to target lifestyle brands by showcasing the link between weather and fashion.

Copied from strategy - Copied from Playback - Amanda Ploughman

Amanda Ploughman named VP marketing at Shaw Media

The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.

Summer 6 Pack (1)

Muskoka Brewery wants to know your summer vice

The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.

Copied from Playback - Morrisette left Close right 2

Ron Close replaces Pierre Morrissette as Pelmorex Media CEO

The Weather Network parent company announced Wednesday that founder Morrissette will remain executive chairman of the board.

TheWeatherNetwork

Spotted! The Weather Network blooms into the new season

The channel promoted its Spring Outlook with a tulip-filled billboard on Monday morning.

PaulaPresley-3 B&W

Pelmorex Media names new sales SVP

Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.

WeatherNetwork

The Weather Network gets regional

With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.

WeatherNetworkHobbit

The Weather Network travels to Middle-earth

The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.