Articles Tagged ‘theScore’
Ad business gives theScore a healthy quarter
The media company is still facing challenges for growth in the Android market.
TheScore gets its first positive quarter
Direct ad sales in Canada are up, but the sports media co must focus to shore up Android-using audiences.
TheScore delves deeper into gaming on Facebook
A new fantasy sports product offers an easy entry point for new audiences as the company continues investing in digital channels.
TheScore settles into the living room with Alexa
While there are no direct monetization opportunities from the smart speaker integration, COO Benjie Levy said it’s important to increase audience reach and build loyalty.
Lack of major events dogs TheScore in Q4
Plus, a major app update shook users, but the company is moving ahead with an ad-forward design and new features.
TheScore’s app update focuses on discoverability
The mobile-first sports media company has divided its main interface to provide deeper coverage and will soon test new ad units to go with it.
Kit Kat dives into eSports with theScore
The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.
Revenue and sessions up for theScore
The mobile media company attributed growth to a number of sponsorship deals including a lucrative deal with Chevrolet.
ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun
In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.
Canadian Club gets in on March Madness action with theScore
The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.
Sugar Crisp cozies up to e-sports
With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.
Monthly users down, but sessions and ad rev up for theScore
The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.
7-Eleven e-spies opportunity in eSports
The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.
Botting the live sports landscape
TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.
TheScore breaks news with Miller-sponsored OOH
A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.
