Toronto International Film Festival

ChangingTheNarrative_JenniferPodemski

RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.

IMG_0841

Directors Guild targets Hollywood with paid campaign

In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.

tiff street fest

Twitter adds an in-person element to engage #FilmTwitter

After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.

The_Band_(1969)

Bell adds Crave to its TIFF marketing mix

With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.

53347666_2186207311692998_8251034309108957184_n

Nutrl ups its sponsorship spend with TIFF

The global exposure will help Nutrl amidst its international launch.

tiff street fest

ET Canada launches TIFF specials on Twitter

Festival sponsor Nespresso will promote the streams.

Nespresso1

TIFF 2018: Nespresso makes it official, RBC adds five years

A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.

file1

Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.

DI_TIFF_Tenors

Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

nespressoTIFF

Nespresso goes live from the TIFF red carpet

The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.

Lost Leblanc

Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.

tiff street fest

The impact of being ‘unofficial’ at TIFF

Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.

tiffFestivalStreet

Digital, experiential a growing focus for TIFF partners in 2017

Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.

airFranceTV

Air France signs with TIFF

The airline is looking to increase its presence in the Toronto market by strengthening its association with film.

32-short-films-about-glenn-gould

Spotted! TIFF brings some culture to Union Station

The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.