Toronto International Film Festival
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Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.

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Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

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Nespresso goes live from the TIFF red carpet

The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.

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Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.

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The impact of being ‘unofficial’ at TIFF

Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.

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Digital, experiential a growing focus for TIFF partners in 2017

Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.

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Air France signs with TIFF

The airline is looking to increase its presence in the Toronto market by strengthening its association with film.

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Spotted! TIFF brings some culture to Union Station

The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.

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Nespresso goes ‘live’ with ET Canada

The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.

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Spotted! Visa puts on its freshest duds at TIFF

The company is experimenting with augmented reality for the first time as part of its festival activation.

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Need a good movie recco? Just ask TIFFBOT

That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”

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Shomi wraps entertainment district in royal hues

The streaming service has taken over watering holes where festival-goers congregate during TIFF.

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Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

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Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

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The return of the TIFF street festival

The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.