Articles Tagged ‘Tim Hortons’
Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.
The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.
The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.