Articles Tagged ‘Tim Hortons’


World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.


Juno sponsors announced

From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

Tim Hortons Warm Wishes

Spotted! Tim Hortons doles out warm wishes

The cafe chain is inviting Canadians to share random acts of kindness on social media as part of its second annual holiday campaign.

Devon MacDonald headshot

New chief strategy officer at Mindshare

Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.


A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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Tim Hortons makes a major hockey play

The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.


Spotted! Tim Hortons’ #tbt celebration

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.

stanley cup oreo

The NHL promotes with the Cup

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.


Media reaction to TimsTV

Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.


Tim Hortons and Cineplex launch TimsTV

The in-restaurant TV channel will showcase content about the cafe, news, weather and entertainment, with Cineplex selling ads on the network.

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Molson, Tim Hortons to sponsor Sportsnet reality series

Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.

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TSN unveils sponsor slate for NHL coverage

New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.

Tim Hortons Field

Tim Hortons tackles new partnership with Hamilton Tiger-Cats

The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.

Amex banner

AMEX Canada brews up a partnership with Tim Hortons

The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.


Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.