Articles Tagged ‘Tim Hortons’



A guide to NHL changes in Canada

DigitalTelevision

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.



Tim Hortons makes a major hockey play

DigitalSponsorshipTelevision

The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.



Spotted! Tim Hortons’ #tbt celebration

Experiential

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.



The NHL promotes with the Cup

InteractiveSponsorshipTelevision

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.



Media reaction to TimsTV

DigitalOut Of Home

Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.



Tim Hortons and Cineplex launch TimsTV

DigitalOut Of Home

The in-restaurant TV channel will showcase content about the cafe, news, weather and entertainment, with Cineplex selling ads on the network.



Molson, Tim Hortons to sponsor Sportsnet reality series

Television

Four major Canadian brands will be marketed on multiple platforms as Rogers Media picks up the Canadian rights to the latest cycle of an NHL and HBO TV sports franchise.



TSN unveils sponsor slate for NHL coverage

DigitalSponsorshipTelevision

New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.



Tim Hortons tackles new partnership with Hamilton Tiger-Cats

Sponsorship

The deal will see the team’s new stadium named Tim Hortons Field and allow the QSR chain to serve its products at concession stands.



AMEX Canada brews up a partnership with Tim Hortons

DigitalRadio

The deal is part of a long-term strategy to broaden the credit card co’s utility to include more everyday purchases.