Articles Tagged ‘topspot’

brandedShift2

Shift2 puts itself into the story

The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.

subway brent burns

Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

Skip Dad

Toyota urges millennials to skip its newest ad

When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.

canadianWomensFoundationOct2016

Letting young girls choose the message

The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.

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Kellogg takes Frosted Flakes from breakfast to game time

The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.

Copied from strategy - M2G_InStore_BaseWrap_RegEn-622x292

Milk 2 Go returns with new campaign

The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.

Copied from strategy - wayfair

Wayfair moves offline

Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.

Pillar

Amex goes social for new jet-set campaign

In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

farAndWideLizTrinnear

Destination Canada taps Much to attract millennials

The Bell Media brand is producing content with the Crown corporation through next summer to urge younger Canadians to explore the country.

yp dine

Yellow Pages connects the heart, mind and tummy

As part of its first major consumer-facing effort, the company has launched a mobile-first campaign aimed at urban consumers across five Canadian markets.

coorsLightGames

Backyard beer games return to TSN and RDS

The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.

dairyFarmersCanadaMoon

Ads you’ll want to sleep through

The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.

Bully ad

Canada Safe School Network takes the bull(y) by its horns

The non-profit organization is running “Bully Ads” by retargeting digital influencers with unkind messages.

Lainey

eTalk hosts reminisce with Air Transat

Lainey Lui and Ben Mulroney have signed on for the latest leg of the airline’s European promotion.