Articles Tagged ‘topspot’

Lainey

eTalk hosts reminisce with Air Transat

Lainey Lui and Ben Mulroney have signed on for the latest leg of the airline’s European promotion.

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Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

Copied from strategy - Nonna

DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.

lindtEasterApp

Lindt changes its Easter strategy

The chocolate-maker is aiming to create an iconic character out of its gold bunny with the launch of an interactive storybook app.

cbcOlympics

CBC/Radio-Canada launches Rio campaign

The pubcaster’s media plan will feature a new creative approach, targeting Canadians at home and with family abroad.

Chef-McEwan_M

Johnsonville adds sausage to Chopped Canada menu

Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.

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Sport Chek slows down

A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.

kotexSavetheUndies

Kotex adapts French program for MTV

The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.

cfEatonCentre

CF gets traditional to attract high-end shoppers

The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.

peytonManning

This is your brain on Super Bowl ads

Bell Media and Brainsights partnered to measure the top ads and moments from Super Bowl 50.

Copied from strategy - wegotnow

Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

stellaArtois

Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

pennyStevens

In the jury room with… Media Experts’ Penny Stevens

Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.

mcFlurryAnniversary

Spotted! McDonald’s starts a McFlurry frenzy

The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.

jusReign

Much Digital Studios goes live, reveals talent

The youth brand’s move into the MCN space launches with 13 Canadian YouTubers on the roster.