Articles Tagged ‘topspot’

nikeToronto

Spotted! Nike’s ‘moving’ OOH campaign

Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.

Installation Disney P&R

Spotted! Disney’s haunted Montreal bus stop

The upcoming vacation season has Disney getting creative with Montreal OOH.

revlonMaxus

Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

rogersNHLPlayoffs

Playoff potential: Rogers Media’s post-season promo strategy

Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.

tested

Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

garnier

Garnier puts new launch in hands of influencers

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.

TheBrushContest

L’Oreal inks integration deal with eTalk for The Brush Contest

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.

AlanDark

Alan Dark’s 2015 state of the nation

Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.

Herewego1

World Juniors hit the streets for TSN

The sports network’s new campaign aims to spark excitement around Canada hosting the holiday-period tournament.

TIVO Burlington Mall Decal

How TiVo landed in Canada

Cogeco has launched an integrated campaign to support its new DVR product.

battleship1

CFL trades in helmets for Jenga and Battleship

The football league is producing new YouTube series to reach younger audiences.

BILLBOARD1[1]

Virgin Radio 96 shows it’s office-appropriate

The Montreal-based station launched a multi-platform campaign to increase workday listening.

BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.

Scion-Sessions-394x222

Blue Ant teams with Scion for music vid series

The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

coorffb

TSN kicks off NFL season with fantasy football push

Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.