Articles Tagged ‘topspot’

VitaminWater

How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.

CandianCancerSociety

How the Canadian Cancer Society is targeting digital natives

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.

S.Pellegrino.3[1]

San Pellegrino dives into sponsored content

The Nestle brand travels to Italy and taps a Canadian chef for a new video series.

Marcel

PwC Global Outlook launch looks at the future of innovation

A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.

philly

Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

juice mobile hot spot tablet unit nissan

Juice Mobile launches interactive ‘hot spot’ tablet ad unit

The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.

kit kat campaign

Kit Kat Canada launches biggest-ever campaign

The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.

canadian tire celebrate we all play for canada

Canadian Tire to launch Facebook ads synced with TV ads

Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.

Budweiser

Budweiser debuts a ‘Super’-sized goal light

The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.

Nissan Rogue screen shot - angry snowmen

Nissan Rogue spots leverage lousy winter weather

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.

MolsonCanadianWinterClassic

Molson Canadian brings hockey players to the Big House

The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.

Molson

Molson goes the distance

The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.

DovePositiveChange

Dove targets Twitter bashing

The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.

Copied from strategy - stoli

Stoli explores origins of originals

The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.

Penny

Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.