Articles Tagged ‘topspot’

UHD TV Creative

Samsung aims to beat the holiday rush

Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.

DblDangler_Holiday_food

Walmart’s moms ring in the holidays

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.

vets

Veterans Affairs Canada says thanks

The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.

PR_VW_3

Volkswagen gets musical for Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

subaru impreza

Subaru Canada launches an Impreza duel

The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.

Copied from strategy - Phil Thomas

Five questions with Phil Thomas

The Cannes Lions CEO on marketers and tech cos at the festival, the challenges with jury selection, and why certain campaigns win big.

PCFinancial

PC Financial shows its good side

The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.

NABS

NABS turns industry top dogs into interns for charity

The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.

Rollercoaster

Multigrain Cheerios takes aim at dieting

The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.

coldfx

ColdFX prepares for cold and flu season

The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.

gumergency

Excel takes on Gumergencies

The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.

CampbellsChunky

Campbell’s Chunky renews its male focus

The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.

Koodo Q3'13 - Clay Tabador.1

Koodo shows off a new side of El Tabador

In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.

yopa

Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.

sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.