Articles Tagged ‘topspot’

Lemonade

Passat promotes its price

The Volkswagen car says it looks more expensive than it is in its latest campaign.

BioSteelCamp

Spotted! Sport Chek heads to camp

MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.

CanadianTire

Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.

YouMexiCan

Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”

VancouverPoliceFoundation

Vancouver Police Foundation sells its shades

The organization is raising money by letting civilians purchase the police force’s legendary eyewear.

Target

Target heads to school

The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.

Pogo mustard

Pogo starts the great condiment debate

The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.

staples2

Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.

McDsCanada

McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.

Canadaflag

Cannes wrap-up: Canadians on what they saw and learned

MiC caught up with Canucks from across the ad industry at the Globe and Mail‘s Canada party late last week and asked about the best things they saw at the festival.

milk

Strategic Milk Alliance channels childhood memories

The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.

KevinKeane

One-minute AToMiC ideas

Missed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.

Lexuspuppet

Lexus goes for the heartstrings

The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.

UnionHearing2

Spotted! Union Hearing pretends to test eyes

The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.

CocaColazero

Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.