Articles Tagged ‘Toronto Blue Jays’

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Sports lead to revenue gains and profit drops at Rogers Media

Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.

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ICYMI: Sleep Country bets on the Jays, Facebook monetizes Instant Articles

Plus, Salah Bachir adds OCAD chancellor to resume, and Black appoints two new national sales managers.

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Samsung Canada expands Jays partnership to go 360

The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.

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Player integrations rule 2017 Blue Jays season on Sportsnet

VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.

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Rogers Media revenues down 2% in Q4

Fewer Blue Jays post-season games and declining ad dollars led to the dip.

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Jays sweep clinches viewership milestone for Sportsnet

The team’s Sunday night match against the Rangers pulled in the most average viewers for 2016 to date on the channel.

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Jays wild wildcard ride breaks records

The team also posted record regular season ratings for Sportsnet, with 78 games breaking one million average viewers.

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Blue Jays post record-breaking first half

Ratings are up 51% for the team to date this season on Sportsnet.

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ICYMI: Twitter’s celeb-friendly space, The Masters post growth

In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.

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Brands head to the ballpark

Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.

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Vikings to capitalize on Jays fever

The History drama is expanding its target demo by adding a special guest star to its fourth season.

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Fall TV: Baseball a mixed blessing for Rogers TV ratings

Hitting a high note with baseball, the media co has seen mixed results with hockey and primetime this fall.

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ALCS decider wins the day: Numeris

The baseball game segment on Sportsnet had the most average viewers for the week of Oct. 19 to 25.

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Sportsnet posts record-breaking October

Driven by the post-season success of the Toronto Blue Jays the Rogers Media specialty posted its highest ratings and digital traffic ever.