Articles Tagged ‘Toronto International Film Festival’

Lost Leblanc

Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.

Cornergassingalong

Spotted! Corner Gas gets singing at TIFF

Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.

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TIFF takes King Street

This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.

CitylineTIFF

In a TIFF: Rogers Media expands coverage

The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.

David UK

Cue Digital Media inks representation deal with TIFF

Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.

Globe Style image 1

In a TIFF: Globe and Mail brings Hollywood to TO

The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.

Live BBB

In a TIFF: Bell hits the streets

The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.

TargetHotel1

In a TIFF: Target gets into the festival spirit

The company is launching a hotel takeover, aimed at tastemakers in the city.

Canada Goose

In a TIFF: New sponsors spill activation details

MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.

GrolschTheGridTIFF

Grolsch gets app-y with TIFF and The Grid

The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.

Money

Ontario budget chops extend to local media sector

The Entertainment and Creative Cluster Partnerships Fund is to be phased out one year earlier than scheduled.

Movieseats

L’Oreal Paris expands TIFF sponsorship

The brand will be activating in a big way this year with a festival-inspired cosmetics line, two-story complex on the red carpet, ad campaign and more.

Movieseats

Grolsch signs TIFF deal

The beer brand’s general manager tells MiC the new deal aligns well with its target of young urbanites.