Articles Tagged ‘Toronto Maple Leafs’
The CBC reports 2.6 million Canadians watched the Leafs take on the Senators on Saturday night, breaking the record for the most-viewed Saturday night hockey premiere in the East.
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.