Articles Tagged ‘Toronto Raptors’

Kawhi

Raptors post another kind of historic victory

Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.

ryan-774349-unsplash

Fisherman’s Friend extends its sports strategy

The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.

Tangerine

Spotted! Tangerine defies gravity at Yonge-Dundas

The bank has officially kicked off the media buy around its Toronto Raptors partnership.

Waze app

MLSE partners with Waze to improve its app experience

The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).

DeRozan Cropped

Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

basketballShutterstock

Toronto Raptors sign with Horizons ETFs Management

Customer research moves the company away from golf sponsorships.

mktgCanadaSMA2017

Winners named at the 2017 Sponsorship Marketing Awards

MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.

Week 2 photos 2

Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

adidas-creators-lounge-5

Adidas and Raptors sign new three-year partnership

The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.

coorsLightTorontoRaptorsSeatScavengerHunt

Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

torontoRaptorsMay2016

Raptors post record-breaking ratings

The team’s long-weekend home game was watched by an average of 1.8 million viewers on TSN.

raptorsCleveland

Raptors and TSN make history in game seven

Sunday’s second-round clincher was watched by an average audience of 1.5 million.

DigitalColumns-Union-Raptors-Sequence

Union Station screens to live-feed Raptors’ game updates

Six Clear Channel Canada columns will display real-time scores from the team’s game tonight.

torontoRaptorsMiamiHeat

Raptors break viewership record

Sunday night’s game seven was watched by an average audience of over 1.5 million viewers.

bioSteel

BioSteel signs with Toronto Raptors

How the first team sponsorship deal for the sports nutrition company is also a return to its roots.