Articles Tagged ‘Toronto Raptors’

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Toronto Raptors sign with Horizons ETFs Management

Customer research moves the company away from golf sponsorships.

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Winners named at the 2017 Sponsorship Marketing Awards

MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.

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Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

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Adidas and Raptors sign new three-year partnership

The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.

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Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.

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Raptors post record-breaking ratings

The team’s long-weekend home game was watched by an average of 1.8 million viewers on TSN.

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Raptors and TSN make history in game seven

Sunday’s second-round clincher was watched by an average audience of 1.5 million.

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Union Station screens to live-feed Raptors’ game updates

Six Clear Channel Canada columns will display real-time scores from the team’s game tonight.

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Raptors break viewership record

Sunday night’s game seven was watched by an average audience of over 1.5 million viewers.

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BioSteel signs with Toronto Raptors

How the first team sponsorship deal for the sports nutrition company is also a return to its roots.

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Tips on sponsoring Toronto’s first NBA All-Star Game

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.

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MasterCard brings ‘Priceless’ access to ACC

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.

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MLSE reworks its search strategy

How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.

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Raptors close playoffs on a ratings high

Sunday’s game seven against the Brooklyn Nets brought in more than 900,000 viewers to TSN, with big average numbers for the series.

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Raptors break one million

Wednesday’s game five win was the most watched Raptors game of all time on Canadian television.