Articles Tagged ‘Toronto Raptors’

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Sun Life keeps Rudy dancing with the Raptors

Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.

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ICYMI: The Current gives Matt Galloway the mic, Raptors break records

Plus, Refinery29 makes editorial moves under the Vice banner.

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Leon’s brings fans ‘couchside’ for the Raptors

The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.

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The Raptors rapture continues: Numeris

Games three and four of the NBA Finals drew viewers in every Anglophone market.

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Raptors rake in the views for broadcasters, social media, brands

TSN and other networks broke records with Game 6 audiences, while Twitter and other brands have been quick to activate.

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Raptors post another kind of historic victory

Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.

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Fisherman’s Friend extends its sports strategy

The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.

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Spotted! Tangerine defies gravity at Yonge-Dundas

The bank has officially kicked off the media buy around its Toronto Raptors partnership.

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MLSE partners with Waze to improve its app experience

The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).

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Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.

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Toronto Raptors sign with Horizons ETFs Management

Customer research moves the company away from golf sponsorships.

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Winners named at the 2017 Sponsorship Marketing Awards

MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.

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Spotted! Bell courts basketball fans

In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.

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Adidas and Raptors sign new three-year partnership

The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.

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Coors Light hosts a scavenger hunt for Raptors seats on Snapchat

The beer brand is targeting urban millennials with a social contest for front row seats.