Articles Tagged ‘Toronto Raptors’

DigitalColumns-Union-Raptors-Sequence

Union Station screens to live-feed Raptors’ game updates

Six Clear Channel Canada columns will display real-time scores from the team’s game tonight.

torontoRaptorsMiamiHeat

Raptors break viewership record

Sunday night’s game seven was watched by an average audience of over 1.5 million viewers.

bioSteel

BioSteel signs with Toronto Raptors

How the first team sponsorship deal for the sports nutrition company is also a return to its roots.

MatthewLogue

Tips on sponsoring Toronto’s first NBA All-Star Game

Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.

TorontoMapleLEafs

MasterCard brings ‘Priceless’ access to ACC

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.

Copied from Playback - money bills_iStock_purchased

MLSE reworks its search strategy

How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.

TorontoRaptorsShutterstock

Raptors close playoffs on a ratings high

Sunday’s game seven against the Brooklyn Nets brought in more than 900,000 viewers to TSN, with big average numbers for the series.

TorontoRaptors2

Raptors break one million

Wednesday’s game five win was the most watched Raptors game of all time on Canadian television.

Raptors

Raptors playoff ratings continue to climb

Sunday’s nail-biter ranks as the second most watched Raptors game ever, trailing the team’s 2001 game seven loss.

Raptors

TSN nets big audience for Raptors playoff return

Saturday’s opening game against Brooklyn was the most-watched Raptors game since 2002.

TorontoRaptorsShutterstock

Toronto Raptors see broadcast boost

Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.

Loring Phinney

Bell teams up with the NBA

Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.

CTC MLSE

Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

DandS

Ford launches a doubleheader campaign

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.

Facebook bully

Facebook launches anti-bullying app

The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.