Articles Tagged ‘Toronto’



ICYMI: Super Bowl live-streams and living ads

News

In case you missed it: CBS will live-stream Super Bowl ads online in 2016, Woodbine Racetrack is adding topiary advertising and Fifth Story has hired a new director.



Amazing Race Canada takes the week: Numeris

Television

The CTV reality show pulled in to the top spot nationally for the week of July 13 to 19.



Clear Channel’s digital wraparound columns

Out Of Home

The OOH co has put up digital screens that wrap around columns in Toronto’s Union Station.



Pan Am Games’ CBC closer nets 2 million viewers

DigitalMobileTelevision

Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.



Captivate grows its Canadian network

Out Of Home

With plans to expand further, the U.S.-based OOH co has added screens in two high-profile office buildings in Toronto and Montreal to its tally.



Honda buys the top: Media Monitors

Radio

The car co bought the most ad airtime in Toronto for the week of July 20 to 26.



The Star increases advertising ahead of tablet launch

Out Of Home

A new media campaign from the Toronto Star aims to increase the brand’s presence in-market ahead of its tablet-app debut.



Spotted! Rogers goes for love

Out Of Home

The telco paired Canada’s top professional tennis players with some up-and-comers for a game on a barge to promote the upcoming Rogers Cup.



Data Dive: Wait, what? Canadians like the Pan Am Games

SocialTelevision

Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.



The National Post puts news on wheels

DigitalOut Of HomePrint

The national newspaper is touring the GTA with a modified food truck this summer.