Articles Tagged ‘Touche!’



Inside the Cannes Lions media judging room: Blog

Awardsblogs

Karine Courtmanche, president at Touche! takes MiC inside the Media category judging room at the Cannes Lions.



Details on the Canadian Tire Corporation’s deal with TSN

News

Nathalie Cook, VP of sales and brand partnerships at TSN and CTC’s Duncan Fulton on the monumental deal.



Sochi will go down as the ‘clean’ Games: blog

blogs

Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.



Canadian Tire to launch Facebook ads synced with TV ads

Digitalscreening-roomSocialTelevision

Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.



Media reaction to TimsTV

DigitalOut Of Home

Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.



Canadian Tire documents a community

screening-roomTelevision

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.



Unexpected activations you may have missed

DigitalOut Of HomePrint

From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.



Canadian Tire makes an ice truck

DigitalTelevision

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.



Voboc tries to find the words

DigitalRadio

The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.



Canadian Tire pulls something new out of its toolbox

Digital

A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.