The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.
Touche and PHD have signed on with the company as it aims to double-down on its digital growth.
The Omnicom agency will handle the account out of its Montreal office, with some work from Toronto.
OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.
Emily Malloy-Manuel, digital media director, Touche! on content deals and why long-form sites like Medium matter.
Karine Courtmanche, president at Touche! takes MiC inside the Media category judging room at the Cannes Lions.
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.