Articles Tagged ‘Touche!’

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Olympic Rings

Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

whatItTakesSportChek

Sport Chek takes mobile-first approach to Rio

The retailer has made Facebook the first screen for its Olympic campaign.

toucheCannes2016

Cannes 2016: An outsiders first-time view on the festival

Charles-Etienne Morier, VP of digital media at Touche!, on his takeaways from the week.

skittlesPawnShopMediaCom

Cannes 2016: Canada wins a Media Bronze

Canadians picked up Lions in Creative Data, Cyber and Media, but didn’t make the cut for Innovation or Mobile.

toucheFestivalofMedia2016

Touche! wins Festival of Media gold

The Omnicom agency won four awards, including two golds, at the ceremony in Rome.

Bully ad

Canada Safe School Network takes the bull(y) by its horns

The non-profit organization is running “Bully Ads” by retargeting digital influencers with unkind messages.

terryHorton

Terry Horton tapped to lead Hearts & Science

Horton moves over from fellow Omnicom media shop Touche!.

woodsCanada

Woods Canada calls all outdoor enthusiasts

The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”

brookeLeland

Cossette Media names new GM

Brooke Leland is moving within V7 to lead Cossette’s media operations in Toronto and Vancouver.

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

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ICYMI: Sportsnet layoffs, Heineken’s new shop

In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

Copied from strategy - wegotnow

Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

twitterConversationalAds

Will Twitter’s new ad unit get people talking?

Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.