The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.
Touche and PHD have signed on with the company as it aims to double-down on its digital growth.
The Omnicom agency will handle the account out of its Montreal office, with some work from Toronto.
OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.
Emily Malloy-Manuel, digital media director, Touche! on content deals and why long-form sites like Medium matter.
Karine Courtmanche, president at Touche! takes MiC inside the Media category judging room at the Cannes Lions.