Articles Tagged ‘Touche!’

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Touché’s data-driven transformation: MAOY 2017

The Media Agency of the Year’s new team and positioning statement reinforced its focus on data.

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Touche named strategy’s Media Agency of the Year

OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.

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Touche’s new way to do YouTube overlays

In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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People Moves: Touche builds up its Toronto office

Plus: KBS Canada has added Adam Brain to direct digital strategy, and Publicis Groupe has added a chief talent officer.

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A Canadian first at the Festival of Media

Touché and OMD, the two agencies to represent Canada at the show, both took home statues at the ceremony in Rome.

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Touche and Carat take home big wins at Prix Media

The annual award show also introduced a new honour for best media partner.

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Spotted! Canadian Tire takes to the skies to reintroduce paint line

After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.

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ICYMI: Touche stands alone on Warc’s agency list, Facebook takes aim at fake news

In case you missed it: Facebook uses education to take down fake news, Bell Media could take the “Hockey Theme” overseas and more.

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Is Quebec’s $36 million promise to newspapers enough?

Publishers of Quebec newspapers have welcomed the acknowledgement of the industry’s struggles, but is there still work to be done?

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Touché! and OMD make the shortlist for Festival of Global Media

A dozen Canadian entries could compete for gold in Rome this may, including campaigns for SportChek, Tourism Quebec and the Canadian Safe Schools Network.

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Omnicom agencies win Internationalist Gold

OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.