Karine Courtemanche, president at Touche on the transformation that has happened along the Croisette, and an app to help festival-goers get a cocktail.
The tourism co is urging New York millennials to visit the city, with a new multi-device campaign that uses Xbox for the first time.
The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.
Touche and PHD have signed on with the company as it aims to double-down on its digital growth.
The Omnicom agency will handle the account out of its Montreal office, with some work from Toronto.
OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.