Karine Courtmanche, president at Touche! takes MiC inside the Media category judging room at the Cannes Lions.
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.
The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.
DigitalOut Of HomePrint
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.
A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.