Articles Tagged ‘Touche!’
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Sport Chek takes mobile-first approach to Rio
The retailer has made Facebook the first screen for its Olympic campaign.
Cannes 2016: An outsiders first-time view on the festival
Charles-Etienne Morier, VP of digital media at Touche!, on his takeaways from the week.
Cannes 2016: Canada wins a Media Bronze
Canadians picked up Lions in Creative Data, Cyber and Media, but didn’t make the cut for Innovation or Mobile.
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
Touche! wins Festival of Media gold
The Omnicom agency won four awards, including two golds, at the ceremony in Rome.
Canada Safe School Network takes the bull(y) by its horns
The non-profit organization is running “Bully Ads” by retargeting digital influencers with unkind messages.
Terry Horton tapped to lead Hearts & Science
Horton moves over from fellow Omnicom media shop Touche!.
Woods Canada calls all outdoor enthusiasts
The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”
Cossette Media names new GM
Brooke Leland is moving within V7 to lead Cossette’s media operations in Toronto and Vancouver.
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
ICYMI: Sportsnet layoffs, Heineken’s new shop
In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Will Twitter’s new ad unit get people talking?
Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.
Photo Gallery: Agencies bid adieu to 2015
Masquerade balls and burlesque nights: flip through this album to see how Starcom Mediavest, Dentsu Aegis, Touche! and IPG Mediabrands celebrated the end of 2015.