Articles Tagged ‘Touche!’
CFL invites fans (and sponsors) to pre-season events
Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.
Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
Touche wins big at the MIAs
All the gold winners from last night’s awards, and details on why the jury didn’t award a Best of Show.
Coup de Pouce’s milky ‘white’ issue partnership
How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Sport Chek takes mobile-first approach to Rio
The retailer has made Facebook the first screen for its Olympic campaign.
Cannes 2016: An outsiders first-time view on the festival
Charles-Etienne Morier, VP of digital media at Touche!, on his takeaways from the week.
Cannes 2016: Canada wins a Media Bronze
Canadians picked up Lions in Creative Data, Cyber and Media, but didn’t make the cut for Innovation or Mobile.
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
Touche! wins Festival of Media gold
The Omnicom agency won four awards, including two golds, at the ceremony in Rome.
Canada Safe School Network takes the bull(y) by its horns
The non-profit organization is running “Bully Ads” by retargeting digital influencers with unkind messages.
Terry Horton tapped to lead Hearts & Science
Horton moves over from fellow Omnicom media shop Touche!.