Articles Tagged ‘Touche!’

TimsTV

Media reaction to TimsTV

Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.

toews1

Canadian Tire documents a community

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.

cocacola wrapping paper

Unexpected activations you may have missed

From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.

CdnTireicetruck

Canadian Tire makes an ice truck

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.

Voboc

Voboc tries to find the words

The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.

mastercraft

Canadian Tire pulls something new out of its toolbox

A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.

CakeBoss

Canadian Tire partners with Cake Boss

The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.

Marks

Mark’s expands its target in new campaign

The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”

Allegra

Allegra’s resourceful use of OOH

The antihistamine brand has placed wild postings in Montreal with creative that uses the medium to demonstrate allergy misfortunes.

Allegra 2

Allegra finds a point of differentiation

The brand is changing creative gears with a new campaign that uses digital OOH to provide easy placement during peak allergy seasons.

Money

Media reaction to the Bell/Astral deal

Touche!PHD’s Alain Desormiers and Aegis Media’s Caroline Gianias weigh in on the deal, which makes the Canadian landscape a little smaller.