Articles Tagged ‘Touchpoints’

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

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Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

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Bell Media plugs into TouchPoints

The media co is the latest to subscribe to the highly anticipated consumer study from Ipsos.

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Ipsos’ Touchpoints survey given green light

The first results from the multimedia study are expected in Q3 of 2015.

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Getting a feel for TouchPoints

Ipsos MediaCT’s Joanne Van der Burgt on the costs, barriers and opportunities associated with launching the service in Canada.

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Ipsos eyes Canada for launch of new survey

GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.