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Articles Tagged ‘Toyota’

Canadian Paralympic Committee -Sponsorships--Every minute of act

More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.

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Media in the mix on Toyota’s tactical review

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

Olympics

CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

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Toyota axes ad breaks for cross-platform campaign

Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.

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Toyota bolsters sponsorship portfolio

With four new sponsorships including Freestyle Canada and Wheelchair Basketball Canada, the automaker is making its foray into amateur sports for more grassroots marketing efforts.

bigBrotherCanada

Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

youTubeFanFest

YouTube FanFest’s free-for-all

Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.

RobYoung

Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.

homeToWin

Brands on board to deck out HGTV home project

The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.

Buffalo Bills

Millions tune in for live NFL game on Yahoo

Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.

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Blue Ant teams with Scion for music vid series

The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

Toyota Moving Story

Toyota Canada uses consumers to tell its story

The carmaker has partnered with Saatchi & Saatchi on its new social media campaign, which tells the stories of eight Toyota owners and their vehicles.