Articles Tagged ‘Toyota’

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Toyota axes ad breaks for cross-platform campaign

Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.

canada basketball

Toyota bolsters sponsorship portfolio

With four new sponsorships including Freestyle Canada and Wheelchair Basketball Canada, the automaker is making its foray into amateur sports for more grassroots marketing efforts.

bigBrotherCanada

Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

youTubeFanFest

YouTube FanFest’s free-for-all

Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.

RobYoung

Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.

homeToWin

Brands on board to deck out HGTV home project

The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.

Buffalo Bills

Millions tune in for live NFL game on Yahoo

Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.

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Blue Ant teams with Scion for music vid series

The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

Toyota Moving Story

Toyota Canada uses consumers to tell its story

The carmaker has partnered with Saatchi & Saatchi on its new social media campaign, which tells the stories of eight Toyota owners and their vehicles.

Toyota

BC Toyota Dealers makes itself at home in cabs

The brand is taking advantage of the high percentage of Toyota Prius hybrids used as taxis in Vancouver, by placing ads on screens in the vehicles.

Toyota Venza

Toyota shortens creative to lengthen reach

For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.

NUads

Microsoft brings NUads to Canada

The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.

Toyota Scion iQ

Toyota’s Scion iQ goes to the big screen

The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.