Articles Tagged ‘TTC’

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

Honest Ed's

Spotted! TTC pays tribute to Honest Ed’s

By adding some elements of the discount store to Bathurst Station, the TTC is not only promoting the store in its final months but aligning itself with an iconic Toronto brand.

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TSN launches tournament takeover

The sports channel has launched its first station domination, promoting an upcoming set of tournaments.

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Volvo first to wrap new Toronto streetcar

With 18 new vehicles in operation in the city, Pattison has expanded its format offerings to buyers.

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Expanding access to consumers underground

By adding four more stations to its ad-supported wireless network, the TTC is pushing ahead with its 2017 plans to be connected across its 65-station network.

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Pattison Outdoor partners with York Region Transit

The OOH co has expanded its transit portfolio to include access to the region’s 1.2 million residents.

gameofhomes

W targets renovators with Game of Homes push

The channel is promoting the new competition show with a multi-platform campaign.

Koodo

Tracking the TTC’s Wi-Fi network

A whistle stop look at the results so far and new opportunities for the ad-supported system.

Tconnect

New partnership brings Wi-Fi to TTC stations

Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.

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Pattison rolls out a new ad unit

The OOH company has introduced the Super Train, a full exterior wrap of a TTC subway train, as part of a new campaign from Bahamas Tourism.

PenguinCanada

Penguin Canada gets fresh

The publisher aims to attract some shade-y fans with its latest OOH and print campaign.

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Well.ca shops with commuters

Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.

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Showing off what’s ‘Great’ in Britain

Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.

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Pattison proves OOH works

The outdoor media co has placed posters in subway stations that advise commuters how to avoid awkward moments.

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Spotted! Johnnie Walker takes over the subway

The Diageo whisky is promoting its Double Black brand with an OOH and digital campaign this holiday season.