Articles Tagged ‘TubeMogul’

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Grant le Riche moves to Argedia Group

The former TubeMogul managing director has moved over to the agency search and management consultancy.

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Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

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IAB talks fraud, accountability and chicken nuggets

The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.

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Adobe to acquire TubeMogul

The deal bolsters Adobe’s presence in the digital marketing and ad tech industry.

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Why National Bank wants to own its data

The bank has announced a partnership with TubeMogul, its latest move to increase transparency and bring media in house.

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TubeMogul’s brand is transparency

The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace

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Two new directors for TubeMogul

Andrew Lionis and Christopher Wong have both joined the company’s Toronto office.

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New leader for TubeMogul in Canada

Dana Toering is taking over the role, as Grant le Riche moves into a new position with the company.

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ICYMI: New digital mag awards, TubeMogul adds to brand team

In case you missed it: The National Magazine Awards are launching a digital program and Ben Abbey has joined TubeMogul as a senior brand partner.

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TubeMogul puts marketers in control

TubeMogul’s MD Grant Le Riche on the trends powering the rise of programmatic

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Canada likes its mobile ads short and to the point

Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.

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Canada’s mobile inventory growth spurt continues: TubeMogul

Canada also ranks high on the viewability front, according to the company’s quarterly report.

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TubeMogul expands Canadian presence

The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.