Articles Tagged ‘TVA’

soccerShutterstock

MLS moves to TVA Sports in Quebec, renews with TSN

TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.

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TVA Group records net loss of $32.5 million

The media group saw a year-over-year decrease in revenue from broadcasting and production, but an increase from magazines.

La Voix Junior

TVA adds on-demand option

The network will extend the life cycle of its linear properties (such as La Voix Junior, pictured), offering advertisers a new way to reach viewers.

Henault

Quebecor Media Group adds to digital leadership

Alexandre Henault has been tasked with creating and optimizing digital strategies for the company and its clients.

decormag

TVA bids goodnight to six titles

The Quebecor Media group is consolidating its offering to advertisers by focusing on signature titles.

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Media, overall revenues up at Quebecor

Revenues for the company’s media segment were up 21.3% to $226.5 million, with overall revenues also increasing 9.5% to $971.7 million.

theSocialDanone

Will yogurt lovers check in two times daily for Danone?

The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.

neuromarketing

This is your brain on TV ads

Quebecor Media has partnered with Neurometric to measure neuromarketing around its ad formats.

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The Big Bang Theory wins the week: Numeris

The laugher took the most single-night viewers for the week of April 27 to May 3.

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Live streaming is heating up on social media: report

Use of live-video apps like Meerkat and Periscope is building quickly, according to Adobe’s latest Digital Index report.

laVoix

La Voix closes on a high note

The series’ exceptionally strong ratings in Quebec have earned it a fourth season renewal.

laVoixPeriscope

Why La Voix Periscoped its finale

The TVA reality show integrated the live video app into its final episode, marking the app’s first official broadcast partnership in Quebec.

NHL

TVA Sports’ Stanley Cup playoffs strategy

The broadcaster is launching a new channel and unscrambling its two others for wall-to-wall coverage of the tournament.

LaVoix

La Voix marks big return

TVA’s reality singing show pulled in over 2.6 million viewers for the premiere of the third season.

MichaelNeale

One last thing: Michael Neale on the NHL’s deal with Rogers

MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.