Articles Tagged ‘Twitter Amplify’

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

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CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.

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Twitter adds video analytic tools, cost-per-view ad buying

The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.

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Checking in with Twitter’s president of revenue

Adam Bain on the Canadian office’s first year and the social media co’s e-commerce expansion plans.

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MTV and Scene team up for Twitter Amplify

The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.

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World Juniors doubles its audience

TSN drew an average of 1.5 million for Team Canada games, and expects ratings to grow in 2015 when the event returns to primetime in a Canadian time zone.

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TSN announces World Juniors Twitter Amplify campaign

McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.

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Kirstine Stewart introduces Twitter Canada’s offerings

At yesterday’s official launch party, the former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.