From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
December 20, 2013
For its upcoming release Watch Dogs, the videogame maker took over a broadcast of the TSN talk show with the help of thousands of fans.
December 3, 2013
The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.
October 31, 2012