Articles Tagged ‘UM Canada’

Rebecca Shropshire

CBC Revenue Group names new director

Rebecca Shropshire is joining the pubcaster as its director of digital sales.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

MasterCard

MasterCard kicks off priceless ‘World’ campaign

The brand is using a multi-platform initiative to promote the fact that its credit card is accepted globally.

Coca-Cola Covers

MuchMusic reprises Coca-Cola Covers

The competition has grown, with prize partner Sony Music offering the winner an exclusive recording agreement.

BLP

Labatt brews up a Bud Light Platinum campaign

The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.

12 04 19 Coke

Coca-Cola inspires Canadians to give back

Working with non-profit partners WWF, the Breakfast Club and ParticipAction, the soft drink maker launches a campaign targeting women.

Cocacolacovers

Coca-Cola Covers expands for year two

The contest, which is put together with MuchMusic, is upping the stakes for this year’s big winner.

Budweiser

Bud makes a game-time spot

The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.

CanadianTireSpiritTree

The year’s best: MiC and strategy’s top picks

The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.

AmericanHorrorStory

MiC’s Most Clicked 2011: Rogers Media brings FX to Canada

As 2011 comes to a close, Media in Canada is counting down the stories that got the most notice this year.

Mastercardvault

MasterCard makes Toronto ‘Priceless’

The credit card co expands its classic campaign with city-wide giveaways for members.

TerraNova

Fall TV: Hits and misses

Senior media execs give MiC their take on the winners and losers of the new season.

PeterMears

Day in the Life: Peter Mears of Mediabrands

MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.

DietCoke

In a TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.