Articles Tagged ‘Union’

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Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

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Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

Tenors

Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

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Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

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Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

best buy holiday

Best Buy tackles holiday stress

The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.

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Colgate helps out anonymously

The dental care company is launching its new Colgate Slim Soft toothbrush with a campaign that sends tweets to friends who have a little something in their teeth.

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Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.

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Axe launches out of this world promotion

The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.