Articles Tagged ‘Upfronts 2017’

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Fall TV 2017: Specialty targeting shifts

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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Four trends from the 2017 upfronts

Brand safety was the key buzzword of the week, with broadcasters across the board saying pricing is expected to go up this year.

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Upfronts 2017: Corus picks up broadcast rights to Star Wars franchise

The media co revealed the six-year, 11-picture deal at its Thursday night Upfront.

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Upfronts 2017: Corus’ star-studded fall TV strategy

The aim was “big stars and big brands” for Global and specialty networks like Showcase and W.

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Upfronts 2017: Bell adds more NFL, Lennox remains optimistic on Super Bowl overturn

CTV Two will begin airing Thursday night football games this fall.

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Wow Unlimited to acquire ad-supported channel from Bell Media

If approved, the channel will be rebranded as Wow and focus on children and youth programming.

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Upfronts 2017: Inside Bell Media’s feel-good schedule

Execs from the media co weigh in on how This is Us set the tone for programming 2017/18.

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Details on Rogers Media’s new digital deals

Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.

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Upfronts 2017: Inside City’s growth strategy

Rogers Media execs break down the channel’s more “balanced” schedule and its fan-favourite approach to programming.

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Upfronts 2017: CTV goes for shows with heart

Bell Media is leaning heavily on family and heart with its new schedule, looking to recreate the success of This is Us and away from the military show trend.

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Upfronts 2017: Rogers Media brings on the comedy and Cancon

City is the only network so far to add more new comedies than dramas, and has also snagged a few returning favourites from other Canadian networks.

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Upfronts 2017: Corus adds blockbuster series to specialty lineup

Showcase and ABC Spark will both be home to new Marvel series, while History will debut a scripted series from exec producer Jeremy Renner.

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Upfronts 2017: Six dramas, four comedies join Global schedule

Barbara Williams, EVP and COO at Corus Entertainment, on Global’s new content and how conventional TV is finding its footing again.

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Upfronts 2017: Bell Media makes a trio of specialty pickups

Superman prequel series Krypton will launch next year on Space, while the media company also bought two new shows for Bravo.

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YouTube isn’t TV and it’s OK with that

MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.